In the run up to series 8 of Doctor Who, the official BBC website has been updating its blog feature to introduce new characters that will appear in the new series. These characters are usually played by well known British actors and actresses such as Michelle Gomez, Frank Skinner, Tom Riley and Hermione Norris. The announcements made via the BBC’s Doctor Who blog break the news about their casting days or just hours before they begin filming so as to release the news before photos are taken by journalists.
The posts vary in the amount of information given. Some just announce the actor’s casting and background whilst others also add the character’s name or an image of the actor in costume. Without fail, there is a short quote from both the actor and Steven Moffat in every article. The quick quotes are usually about how excited the actor is to join the programme. However, the quotes seem to be more zany and superficial as each post is published. It seems that they are acting as the equivalent of soundbites – short (sometimes edited) quotes to summarise the position of the speaker and usually contain “buzzwords”. Soundbites can sometimes be misleading and manipulated to create the initial interest from the listener before the wider context is examined. The quotes in the posts on the official website seem to be full of buzzwords and of a certain style.
Do these quick quotes excite the reader by the overly positive announcements for the series (and subsequently building expectation)? Or do they fill the fan with dread as they seem edited, misleading and a little bit fake?